Social Media Marketing Archives - Page 2 of 3

Top 25 Social Media Marketing Facts 2015 Every Marketer Must Know

August 20, 2015August 20, 2015 DAI Team Leave a comment

With the dynamic environment and ever-evolving trends, it is imperative to stay updated with the latest information. This holds true especially in the field of social media marketing. This is one such domain wherein, it becomes essential for one to keep him/herself updated with the latest happenings, new technological updates etc.

In the present day world, the penetration of mobiles, precisely smartphones has soared to a large extent. This is so because the mobile devices have become more cost-effective and pocket-friendly. Moreover, the wireless networks are more faster. This gives the perfect platform for marketers to tap the opportunity and hit the nail at the right time.

Furthermore, it is of utmost importance that marketers are well-versed with the latest social media marketing facts and accordingly plan their social media marketing strategies. Enlisted below are the top 25 social media marketing facts that every marketer must know:

Of 45% of the world’s internet users, there are just over 3 billion active Internet users.
3.65 billion mobile users have access to the internet via smartphones and tablets.
Nearly 2.1 billion people have social media accounts of which 1.7 billion are active users.
In India, mobile devices account for 72% of all website traffic.
There are 1.65 billion active mobile social accounts globally.
561 million active mobile social accounts are located in East Asia.
There are nearly 1.4 billion Facebook users.
47% of all Internet users are on Facebook.
Nearly 75% of Facebook’s revenue comes from mobile advertising.
Direct uploads of user videos to Facebook now exceed YouTube.
4.5 billion likes are generated daily.
Twitter is a great brand awareness facilitator having over 248 million users, as per latest records.
88% of Twitter users are on mobile.
Google+ has 363 million users and costs over half a billion to design and develop.
The +1 button is hit 5 billion times per day.
Facebook owned Instagram has 300 million users.
53% of internet users aged 18-29 use Instagram
70 million photos and videos are sent daily.
Snapchat has 100 million monthly users and has been valued at close to $20 billion at the last valuation.
LinkedIn has 347 million registered members.
There are over 39 million students and recent college graduates on LinkedIn.
600 million users on Whatsapp.
Facebook messenger has 500 million users.
WeChat is close behind with 468 million users.
Social networks will earn $8.3 billion from advertising in 2015

Image Credits: encrypted-tbn

Twitter’s Mobile App Soon To Have A News Tab

August 6, 2015August 6, 2015 DAI Team Leave a comment

Social media platform Twitter is going to experiment with a News tab on its mobile app, soon. The News tab will enable the users to view relevant news timely along with headlines as per the preferences.

As per a report by BuzzFeed. it has come across that Twitter is going to experiment with the option of News tab on its mobile application. This feature will be available for both iOS and Android Twitter app users. The News tab appears in the middle of the app’s navigation bar on iOS that will provide users with the most recent news pieces according to a user’s preferences.

Twitter’s experimental section is in the works to make relevant content easy to search. The tab in the middle of the app’s navigation bar will be responsible for trending news and lists of curated headlines available on the platform. Clicking on the headlines will redirect users to the story screen that will feature an image, headline and text from the story. You will also find related tweets discussing the news as well.

Twitter’s spokesman stated:

“We’re experimenting with a news experience on iOS and Android as we continue to explore new ways to surface the best content to users.”

“Twitter’s raw feed is turning into the product’s engine. And that engine is powering mini-products with what is perhaps the best live feed of information in the world.”

This should be a welcome feature for users who want to rely on Twitter mostly for news, but as BuzzFeed points out, this is also a great way for Twitter to potentially generate ad revenue as inserting ads in between news might not be as disruptive compared to the regular feed which feels more conversational at times.

This News feature does nt have ad aspects at present. However, advertisers o Twitter make a note of the fact that the social media platform has a design where the inclusion of ads is quite difficult unless and until they barge in the conversation. Interestingly, the news on when this feature will be launched has not been declared as yet.

List Of Top 20 Social Media Marketing (SMM) Tools For Marketers

July 28, 2015January 9, 2019 DAI Team Leave a comment

Social Media Marketing or SMM as it is popularly known as is the platform on which social interactions are done. Without social media platforms such as Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram etc., life seems incomplete. Also, these aforementioned social media platforms readily enable marketers to perform brand promotion via social media marketing campaigns.

To perform social media marketing appropriately and effectively, there are certain tools which are enlisted below:

Buffer

One of the most widely used software applications for scheduling posts on future dates on major social media platforms viz. Facebook, Twitter, LinkedIn and Google Plus is Buffer.

Hootsuite

Hootsuite is yet another comprehensive social media publishing tool that came into existence in the year 2008. This tool primarily helps to send messages from a single platform, streamline posts, schedule tweets and get free reports via email.

Facebook Power Editor

Facebook Power Editor is a social media tool, specifically used for Facebook and is an inbuilt tool which is useful for running more than one Facebook Ads Campaign.

Google Analytics

Google Analytics is undoubtedly the most widely and commonly used web analytics tool which is free to use. Besides tracking analytics data, this tool also helps in generating and tracking detailed statistics of social media traffic on website.

Bitly

Bitly is that tool which is leveraged upon to shorten the URL links of websites. Primarily, this tool is used in emails, social networking, SMS etc. It helps to accelerate the company’s brand awareness and track the marketing metrics.

SocialMention

SocialMention is a popularized free social media marketing tool that readily allows the user to track and measure the performance of any company, product etc. on the basis of Strenth, Sentiment, Passion and Reach.

TweetDeck

As the name suggests, TweetDeck is the social media management dashboard used for management of Twitter posts. It primarily helps to schedules tweets at a future date.

ShortStack

A campaign building tool, ShortStack is specifically for the social media platform- Facebook and enables to generate leads by running promotional content with a view to increase revenue.

SocialOomph

A time-saving social media marketing tool, SocialOomph helps to increase the money flow by enabling Twitter keyword alerts on mail.

HowSociable

A tool that allows to assess the presence of a particular company along with that of the competitor is HowSociable. It displays the scores for different social media platforms by enabling the user to focus on particularly those social media platforms that need further development.

ContactUs.com

This tool allows the user to generate leads via an online contact building form that adds contact forms to Facebook pages.

Mention.com

Yet another social media marketing tool enables the users to see what is being said about the user’s company is Mention.com.

Topsy

A social media analytics tracking tool, Topsy allows the user to search the tweets by time & place and analyse the sentiments of every single tweet.

Just Unfollow

Interestingly, this social media marketing tool allows the user to track Twitter and Instagram followers, thus enabling to expand the network on these two social media platforms.

Canva

One can use this tool to make simple designs viz. Facebook cover pages, posters, graphics for blogs, presentations, flyers and much more.

Tweet Archivist

This unique tool majorly helps to save the tweets before they disappear. So, if anyone is accessing this tool, then surely now tweet is going to be missed out.

Radian6

This social media marketing tool enables the user to fetch the results from more than 150 million websites and other sources such as blogs, forums, photos, video sharing sites etc.

Advanced Twitter Search

An inbuilt Twitter tool, Advanced Twitter Search readily helps the user to find latest news and events happening in and around the world, at a faster pace.

Pagemodo

It helps to design and promote Facebook apps, by simplifying the process of social media marketing and engaging more customers on different social media channels.

Followerwonk

Counted upon as an extremely useful social media tool, Followerwonk allows the users to find influencers on Twitter.

Top 20 Social Media Marketing (SMM) Tools from Digital Vidya

To know about tools for other digital marketing domains, Click Here!

Social Networking Communication Apps Dominate Smartphone Usage

June 30, 2015June 30, 2015 DAI Team Leave a comment

The addiction to smartphones in India has shown significant reliance on social messaging, communication and networking apps. A recent survey conducted by Ericsson reveals that Indians spend at least 47% of their time on social apps. This indicates the level of addiction to the apps, the popular amongst them being WhatsApp, Facebook, WeChat, Skype and Hike.

The report clearly states:

“Communication continues to be the dominant activity on smartphones. Communication apps are ‘always on’ and are a key driver of mobile broadband usage.”

From the survey conducted, it is quite evident that the instant messaging applications or apps shall remain the most popular amongst the smartphone users in India. In the report, it is also mentioned that “As per our report, Indians spend 47% of time using communications apps such as voice, instant messaging, voice over internet protocol (example Skype), emails and social networking on smartphones.”

Swetleena Swain, Senior Advisor, Ericsson ConsumerLab stated that “We found that 40-50% of data consumption for communication apps uses mobile broadband, whereas the corresponding figure for video is just 20%.”

The report adds that these apps consume more data than any other apps installed in smartphones as they are always working as a background operation.

The study analysed the app usage behaviour of the users through on-device measurements across several markets, including India. The emphasis was given to understanding the way people communicate using instant messaging and social media apps.

According to the report, 7,500 Android users living in countries like India, Japan, South Korea, the UK and the US were part of the study. It also says that of smartphone users in countries such as the US, the UK and India spent more than 30% of their time in instant messaging and social networking apps.

Infographic

Are you also amongst those who spend more than half of your day’s time on these social media apps? Do share your thoughts and experiences.

Now An App Answers Your Questions

June 19, 2015June 19, 2015 DAI Team Leave a comment

With the increasing number of smartphones, the number of apps is also at its rise. More so, the apps are available for anything and everything. As per a recent news, it has come across that there is a new social polling application or app as it is popularized as that may help you to choose your most likeable holiday destination, movie preference and many more other questions that arise in one’s mind each day. 0124-innovation-capplife_full_600

The social polling app namely Whatsay is a combination of the former as well as visual images. Herein, the networking and fetching quick responses is feasible either through a community or a close-knit group of friends. Company’s Co-founder said:

“Whatsay is a social polling app that makes polls lively and fun to share. It is the perfect mobile companion for Facebook, Twitter and WhatsApp.”

Whatsay

He additionally stated “Create a poll on Whatsay and immediately tweet it, share it on your Facebook wall or to a WhatsApp group.”

This app has been developed by an Indian start-up Neuv Pvt. Ltd. and allows the users to create and send visual polls across 25 categories to their friends through the social media platforms viz. Facebook, WhatsApp, Twitter and Gmail.

Whatsay app is readily available on Apple’s App Store and Google’s Play Store.

“Whatsay is made in India and it demonstrates out-of-the-box thinking which is required to create powerful social platforms that rival global companies,” said co-founder Sridhar Gadhi.

The polls and poll results can be instantaneously shared on the aforesaid social media platforms viz. WhatsApp, Facebook, Gmail and Twitter. Moreover, these polls can also be embedded into any website or blog. Interestingly, the users without the app can readily participate in the shared poll.

This app will turn out to be beneficial not only to the consumers but also to the businesses. Herein, the later will reap benefits from the mobilefirst platform wherein they can engage and get the feedback from their users on mobile in an interesting way.

Google Plans To Count Calories In Instagram Food Pics

June 3, 2015June 3, 2015 DAI Team Leave a comment

Search engine giant Google will now be cashed upon to keep a check on your weight. Yes! you read it right! Now, Google will not only be relied upon for searching the relevant information, news or images, but it will now be of utmost help to keep a strict check on your weight.

As per the recent news feed, it has come across that Google will most likely be developing an artificial intelligence project that will surely help to identify the pictures of food posted on the social media channel, Instagram that will put forth the information on the number of calories in that meal.

taking-food-pictures

As per the report by Popular Science, Google researcher Kevin P Murphy has stated that the project that works through the ‘sophisticated deep learning algorithms to analyze a still-photo of food, and estimate how-many calories are on the plate.’

In one such example, the system looked at an image and counted ‘two eggs, two pancakes and three strips of bacon.’ Even though these food stuffs are not universal units of measurement, the system could gauge the size of each piece of food in relation to the plate, along with any condiments as well.

Murphy stated that:

“To me it’s obvious that people really want this and this is really useful.” He agrees that the AI may not get the calorie content correct in the first few attempts but it will improve when more people use it and share the results. Murphy did not share details as to when the new tool will be available.

During the presentation, he also made a mention that “We semi-automate. If it only works 30 percent of the time, it’s enough that people will start using it, we’ll collect data, and it’ll get better over time”. Users can correct the software as well if they go wrong identifying certain foods for example, if it confuses fried eggs for poached eggs. If you like to feel a actual gambling atmosphere you can play live dealer baccarat online. It implies you will play with a real dealer and different players via camera. Discover the top live baccarat casinos at exycasinos.ca website those platforms are reviewed and licensed.

Murphy does not aim to shame users with the new system but wants to simply the ‘process of keeping a food diary and identifying foods’. This turns out to be much easier than manually feeding information to a food app which includes portions of food, type of food and so on.

It is believed that Im2Calories can be popular, specifically in the US as obesity remains a crisis. Even if Im2Calories is never completely accurate, Murphy thinks that the new system will have an impact.

Image Credits: latinoshealth