Who doesn’t have a smartphone? Well, 99.99% would have a smartphone. They have penetrated into our lives to a great extent. According to a recent study, on an average, US adults spends 3 hours and 8 minutes per day on mobile devices excluding the voice activities. If we calculate it further, an average person spends 46 days a year and 7 years of his life staring at the mobile screen. In 2015, Google changed its algorithm to favor mobile phones. This has paved way for mobile search advertising.
Mobile searches have become mainstream. This is evident from the fact that 80% of the nearby searches happen on mobile devices. People are actively looking for information and this is the reason searches on mobile have become mainstream. Google reports that mobile searches are more than the number of searches done via desktop. This means mobile search ads have the ability to make a company or break it. There is a great importance of mobile search ads for digital marketers. Marketers have a lot of opportunities with respect to mobile search advertising and this trend is blooming in 2016. For sure!
This interesting topic was taken up Ruchi who has been in the digital marketing space for over a decade now. It was a time the digital team was relegated to the sidelines even in agencies, but they knew it would change. She started hands-on with SEM, led the search for GroupM India. Ruchi beautifully explained in the webinar ‘Mobile Search Advertising In 2016‘ how things unfold and how should marketers approach it.
- The recent developments in the field of mobile search ads
- Stories to watch and learn from
- For whom mobile search ads are important
- The best practices one can undertake