With the growth of the internet, there is no wonder that online marketing jobs are on the rise. These jobs come in various categories, for a beginner, for a mid level professional and for an advanced level expert.
Reports suggest that the Digital Marketing Industry is estimated to be around $69 billion in the current day. Not to mention that it is going to go up in the near future. Expecting great roles in this online marketing industry is the most obvious thing.
Online Marketing jobs are in essence quite different from any other form of jos in the market. These jobs have a tradition of being very luxurious in terms of the time hours you would invest in them. Digital Marketing jobs give the highest in terms of proving a great standing in the gig economy.
For those of you who don’t know the Online Marketing industry, let me talk a bit about the industry first.
What is Online Marketing?
Online Marketing is a name given to multiple tools and methodologies that are used to promote products, services, people and ideas. It includes a wide array of activities that are related yet different in nature.
Online Marketing starts with design of a website, and goes on to tackle the issues of paid advertising and PR as well. So, the canopy of activities under which this internet marketing sphere word is huge.
Since it is easier to measure online behavior of your customers, more and more businesses are investing in it. There is a clear indication of ROI on every activity related to Online Marketing. Jobs and investments in this form of marketing are growing as a result.
Let’s talk about the top 11 online marketing jobs that you should apply for if you have the passion to succeed in this fast moving space.
11 Best Online Marketing Jobs
Jobs in Online Marketing for freshers are different to those for existing marketing professionals. Whereas a fresher is yet to understand the nuances of a business, an existing professional only needs the technical skills to get started in web marketing.
1. Digital Marketing Manager
Digital Marketing Manager is from the most sought jobs in the online marketing sphere. But getting one does not come easy. You need to have around 5 years of experience to fit this job role. Apart from that you would need to have worked in multiple positions in a Digital Marketing team.
People with exceptional skills or very strong education might be able to crack the job quicker. But this is a hard nut to deal with. From among all online marketing jobs, a digital marketing manager’s position is the most demanding. No wonder that they get premium salaries as well.
A Digital Marketing Manager can earn between 7,00,000 to 20,00,000 a year.
2. SEO Specialist
If you love coding, or have some idea about web development, it is a job that you will love. SEO jobs are of three types; there is an on-page SEO specialist, then there is an off-page SEO specialist and then we have a technical SEO guy.
On-Page SEO is a person who works with the website and the pages on it, he needs to have good written skills and some simple technical insights. Off-Page SEO would entail a person reaching out to other people, he needs PR & communication skills to succeed. Technical SEO is a big thing. This is where the big bucks are. A technical SEO is involved in maintaining the good health of a site.
You can choose to apply for either one of these profiles or for a more generic position of a SEO Manager where you will be responsible for all the three given tasks.
3. Paid Ads Specialist
Online Marketing is into advertising as well. But the advertising in online marketing is quite different from the traditional ads. In the online world, the impact of each ad can be monitored. So, if you are good with bidding and analysis and find yourself to be a witty copywriter, paid ads specialist is the job that you should seek.
Salaries in this field depend on the kind of abilities you have and your previous experience. You would be able to earn anything between 30,000 to 80,000 in this role.
4. Inbound Marketing Specialist
An inbound Marketer gets traffic to a website in order to increase leads and sales using organic marketing techniques. He can use SEO, blogging, e-Mail or Social Media Marketing to his credit. So, an inbound specialist has to have a multidimensional outlook to things.
An inbound marketer has to know all the digital marketing techniques in good details and that’s when he can produce some reasonable results. But when it comes to opportunities, this is a top online marketing job to seek.
A real inbound specialist can earn something in between 60,000 to 120,000 in Indian markets.
5. Social Media Marketer
Social Media is everywhere and these marketers are going to be more in demand as more PR turns online. Whether it is crisis management, PR or brand building, a social media marketer has multiple caps to wear.
Social Media Marketers can also be directly involved in sales, and thus run ad campaigns on Social Media platforms. This is a thrilling job to say the least. Freelance opportunities in this field are also on an all time high.
General market trends suggest that a Social Media Marketer can earn from 30,000 to 80,000 in a job.
6. Content Marketing Specialist
Content is King, and Content Marketers are the kingmakers. From writing top class captivating blog posts, to creating fascinating videos and hosting interesting podcasts, content marketers are forward thinking ninjas who know exactly about attention seeking tactics.
They may be involved in developing brand mentions or brand fame, engaging customers, creating elements of brand recall and so on. It is a research intensive online marketing job that requires excellent written and spoken language skills along with good SEO, Social Media and E-Mail Marketing knowledge.
Content Marketers earn anything between 30,000 to 1 lakh per month. This is an online marketing job where salary depends on your talent.
Copywriter is someone who can write content for different channels. They are geeky people who know how to add pun to words. To be a copywriter you need to be very good with your writing skills. That means you have to be a good reader and an excellent observer.
Copywriters master the art of making people act on their dictates. They are like salesmen who don’t speak to you but make you read their views. A good copywriter is one who can deliver witty phrases one after the other, until you fall in love with his work.
Copywriters earn an average salary that may range between 40,000 to 150,000 per month in bigger brands. Good ad agencies also pay highly to their copywriters.
8. E-Mail Marketing Specialist
E-Mail is a great marketing tool which is often ignored. Due to its cheap nature and high ROI, some marketers specialise in using it to the maximum capacity. Marketers who specialise in E-Mail marketing are good with both their writing skills and their technical skills.
Freshers salary for this role can be as low as 20,000 per month and a specialist can earn as much as 200,000 a month. So, everything depends on your hard work and skills. In the consulting arena, Email Marketers charge the highest.
9. Web Marketing Analyst
The biggest advantage of online marketing is that it is measurable. If you miss this simple thing, then you are not doing online marketing in an efficient manner. So, in comes the role of a web marketing analyst.
An analyst usually sits on google analytics or omniature of adobe and measures the performance of each marketing activity that his team performs. This is a role more needed in big enterprises where there are huge analytics to work with. The salary for this profile ranges between 30,000 and 100,000 in India.
10. UI/UX Designer
This is a top notch role in an Online Marketing team. A good UI means better perception of the brand and a good UX leads the visitor to admire the brand. The cleaner your website looks and the easier it is to navigate, the better will your online marketing perform.
Many might not consider this to be from online marketing jobs, but in reality, UI/UX design sits at the core of any digital marketing campaign. Without a good landing page and seamless navigation, all your efforts are fruitless.
A fresher may get anything between 30,000 to 50,000 as salary in this role and an experienced professional may earn anything between 100,000 to 250,000 per month.
11. Affiliate Marketer
Affiliate Marketer works for different brands and helps them get customers. What does he get in return? Commissions.
The commissions he receives depend on the agreement he has with the brands or may be as are laid out in the policy of the brand he works with. Within the brand, there are people who manage such partners and are always busy in increasing the number of affiliate marketers they have in their kitty.
Over to You
These were the top 11 online marketing jobs that will help you be in a fulfilling career. To get started with your journey in digital marketing, it is advisable that you start with taking a deep digital marketing training course.